Authenticity Meets Adventure
Work With Me
I’m Justin Bookhammer, a Denver-based lifestyle and outdoors creator sharing real stories, real adventures, and genuine connection. My content spans hiking, Colorado living, LGBTQ+ life, dogs, humor, dating, tech, and everyday authenticity.
Across Instagram and TikTok, I create relatable, engaging, and highly discoverable content. Over the last 90 days, my content has generated more than 5.4 million combined views across both platforms, reaching audiences far beyond my existing followers.
With nearly 60,000 combined followers, over 108,000 Instagram interactions, and 81.3% of Instagram views coming from non-followers, my content provides brands with strong organic visibility, meaningful engagement, and opportunities to connect with new audiences.
Instagram Performance Snapshot
18,171 followers
4M+ views in the last 90 days
2.37M+ viewers in the last 90 days
108,339 interactions in the last 90 days
81.3% of views from non-followers (strong organic discovery)
680 net new followers in 90 days
29,278 profile visits
1,710 external link taps
66.4% U.S.-based audience
61.6% of followers ages 25–44
TikTok Performance Snapshot
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41,000+ followers
1.4M video views in the last 90 days
938,000+ total profile likes
31,600 profile views in the last 90 days
76,900 likes in the last 90 days
6,400 comments in the last 90 days
1,600 shares in the last 90 days
Together, my Instagram and TikTok create a strong full-funnel opportunity for brands, combining high-volume discovery with meaningful engagement and action. Instagram delivers scale and conversion, with millions of monthly views, rapid follower growth, and a high percentage of non-follower reach that consistently drives profile visits and external link taps. TikTok complements this with powerful top-of-funnel discovery, where the majority of views come from the For You page and search, allowing content to reach new, high-intent audiences beyond my existing followers. Across both platforms, my audience engages with lifestyle-driven, authentic content that feels natural in-feed, giving brands organic visibility, repeat exposure, and performance that extends well beyond a single post.